What I Did
Initial Idea B2C
March was initially designed to help homeowners and business owners connect with architects, and to provide architects with more clients. The platform was to showcase completed architectural projects, allowing users to filter by location, style, materials, and functionality before reaching out to the responsible architects. However, through extensive user research, we uncovered that architects were hesitant to pay for a marketing tool.
Pivot to B2B
Focusing on a B2B model we found a more urgent and impactful industry need, that was also a better business case. We reoriented our focus to material suppliers, who already spend large amounts of money advertising their materials, inefficiently, to architects. Architects face significant challenges when sourcing construction materials, often relying on fragmented communication through emails, phone calls, and word-of-mouth. Simultaneously, material suppliers struggle to connect with architects at the right stage of a project, resulting in missed opportunities and inefficiencies. This new approach better aligned incentives: instead of architects funding the platform, suppliers supported it as a targeted marketing tool.
Created a Marketing Site
March evolved into a platform where architects could post upcoming projects and specify the materials they were seeking. Material suppliers could then browse these projects and directly reach out if they had relevant products, transforming the traditional procurement process from reactive to proactive.
Architects Post Projects: Share drawings, renders, and material specifications for planned projects.
Suppliers Discover Projects: Instead of cold-calling architects, suppliers browse upcoming projects and offer their products directly.
Efficient Communication: Reduce unsolicited emails and streamline early-stage negotiations within the platform.
Outlined a Strategy
Led product meetings to align the team on MVP principles, user flows, and feature prioritization.
Defined a phased roadmap to explain how the Beta with added features could begin a long-term vision for a scalable, monetized platform.
Designed a Product and Brand
Created branding, marketing images, and a waitlist page to generate interest.
Designed and built a click-through prototype in Figma to test early concepts, prioritizing usability and clarity for both architects and suppliers.
Developed a No-Code MVP
Built a functional MVP using Framer, Google Sheets, and other no-code tools. Implemented a CMS-driven backend to manage architect project listings and supplier responses through structured forms and workflows.
Conducted pilot testing to confirm usability and refine the platform based on real-world feedback from architects and suppliers, ensuring alignment between business goals and product strategy.
